Raising the bar.
Gauge was founded to bring innovative development opportunities to life. Occupiers of industrial, retail and office space value distinguished real estate more than ever before. Yet product combining imagination with practical functionality remains underrepresented in most markets.
Whether building from scratch or repurposing an existing structure, we deliver attractive, precision real estate solutions for our communities, investors and clients.
Listen. Think. Create.
We always prioritize the needs of the occupier. Connecting customers, employees, and powerful brands to unique physical assets results in authentic outcomes.
By leveraging decades of experience in real estate, construction, finance and law, we offer a balanced and integrated approach to problem-solving while providing the agility for crisp execution.
With more than 30 years of friendship and shared history, Jeff and Brian share a passion for transforming cities through clever development. We welcome fellow collaborative partners on this mission.
With more than 30 years of friendship and shared history, Jeff and Brian share a passion for transforming cities through clever development. We welcome fellow collaborative partners on this mission.
Jeffrey Pate
Principal
Jeff provides a unique and valuable perspective to the principal and advisory business, having honed his skills across the disciplines of development, brokerage, corporate finance, and law. Prior to founding Gauge, Jeff developed 1.3 million square feet of industrial space and completed 4 million square feet of industrial leases at Stream Realty Partners, earning the CoStar Power Broker Award in 2019 and 2020. His development projects have created several hundred million dollars in value for stakeholders, with the majority completed during his tenure at Trammell Crow Company. Beyond the numbers, Jeff possesses a spirit of lifelong curiosity and learning, and he believes that cultivating lasting, deep relationships is the path to ultimate meaning in business.
With a son and two daughters, Jeff maintains an active regimen of coaching, supporting and volunteering in a variety of roles throughout Frostwood Elementary, Spring Branch-Memorial Sports Association and Chapelwood United Methodist Church. He still revels in his 2019 Boston Marathon finish but is keenly aware that the shelf-life on that one is quickly fading with a need for new and more reasonable athletic pursuits.
Brian Attaway
Principal
Brian brings a vast knowledge of development execution to Gauge and its clients by pulling from his experience as Project Manager at Harvey Builders and Vice President at Trammell Crow Company. Using his strong financial analysis skills learned from McCombs School of Business, Brian identifies, analyzes, and creates positive financial outcomes for capital partners. Since beginning his career, Brian has managed the development of commercial real estate valued at over $845 million and totaling more than 5.7 million square feet.
Away from the office, he can be found coaching one of his two son’s sporting events, actively participating at Houston’s First Baptist Church, playing golf or tennis, or spending time with his wife benefitting local children’s charities.
“Relying upon 40 years of quality financial and real estate experience, Brian and Jeff bring a complete package of development services. More importantly, their strength of character establishes a cultural foundation that will enable Gauge to thrive for many years to come.”