Opportunity rising.

Gauge was founded to bring innovative development opportunities to life across Houston. Demand for creative environments in retail, industrial, and office is rapidly growing, yet space that successfully balances an imaginative aesthetic with practical functionality remains underrepresented in the market.

Whether building from scratch or repurposing existing structures, we see opportunity to enhance our community through the creation of inspiring real estate.


Listen. Think. Create.

We always prioritize the needs of the occupier. Connecting customers, employees, and powerful brands to unique physical assets results in authentic outcomes.

By leveraging decades of experience in real estate, construction, finance and law, we offer a balanced and integrated approach to problem-solving while providing the agility for crisp execution.

With more than 30 years of friendship and shared history, Jeff and Brian share a passion for transforming our native city. We welcome fellow collaborative partners on this mission.


With more than 30 years of friendship and shared history, Jeff and Brian share a passion for transforming our native city. We welcome fellow collaborative partners on this mission.


Jeffrey Pate

Jeff provides a unique and valuable perspective to the principal and advisory business, having honed his skills across the disciplines of development, brokerage, corporate finance, and law.  Most recently at Stream Realty Partners, Jeff completed 4 million square feet of industrial leases with an aggregate transaction value in excess of $150 million, earning the CoStar Power Broker Award in 2019 and 2020.  On the development side, his projects have created several hundred million dollars in value for stakeholders, with the majority coming during his tenure at Trammell Crow Company.  Beyond the numbers, Jeff possesses a spirit of lifelong curiosity and learning, and he believes that cultivating lasting, deep relationships is the path to ultimate meaning in business.

With a boy and two young girls, Jeff maintains a pretty active regimen of coaching, supporting and volunteering in a variety of roles throughout Frostwood Elementary and Chapelwood UMC.  He still revels in his 2019 Boston Marathon finish, but is keenly aware that the shelf-life on that one is quickly fading with a need for new and more reasonable athletic pursuits.


Brian Attaway

Brian brings a vast knowledge of development execution to Gauge and its clients by pulling from his experience as Project Manager at Harvey Builders and Vice President at Trammell Crow Company.  Using his strong financial analysis skills learned from McCombs School of Business, Brian identifies, analyzes, and creates positive financial outcomes for capital partners. Since beginning his career, Brian has managed the development of commercial real estate valued at over $845 million and totaling more than 5.7 million square feet.

Away from the office, he can be found coaching one of his two son’s sporting events, actively participating at Houston’s First Baptist Church, playing golf or tennis, or spending time with his wife benefitting local children’s charities.


“Relying upon 40 years of quality financial and real estate experience, Brian and Jeff bring a complete package of development services. More importantly, their strength of character establishes a cultural foundation that will enable Gauge to thrive for many years to come.”

Tim Dosch, Principal of Dosch Marshall Real Estate

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